Built with
- Lovable built and shipped the site
- Claude content, copy, and structuring
- Gamma supporting decks and visual assets
- Cursor code edits and refinement
About me
I'm a Meta Ads media buyer with a creative background. I plan, launch, and optimize campaigns, and I build the creative strategy behind them, so every peso or dollar of ad spend has a clear job to do. I've built ecommerce brands from scratch and know what it takes to turn attention into sales.
I don't just run ads. I look at the full picture, from offer and creative to targeting and funnel, audit what's working, fix what's not, and I will make the most of your Meta ads. I believe a good sale comes from a good marketing strategy.
Achievements
$1M+
Generated in online sales, plus ₱30M+ in ecommerce revenue driven across client accounts.
7+ yrs
In digital marketing and marketing operations, across web3, fintech, ecommerce, luxury, real estate, education, and home services.
5,000+
Members in the entrepreneur community I founded, teaching digital marketing and business growth.
Meta Ads
Planning, launching, and optimizing Meta campaigns across multiple accounts, from creative testing to budget scaling and reporting.
Creative
A creative background that shapes the hooks, visuals, and copy behind the ads, so campaigns are built to convert, not just to run.
My work
Four case studies from my time in media buying, lifecycle marketing, and marketing ops. Click a folder to open it.
Services I offer
Meta Ads media buying
Planning, launching, and optimizing campaigns, from audiences and budgets to daily performance checks.
Creative strategy
Hooks, visuals, and copy built to convert, tested against each other to find the winners.
Lead gen and funnels
Lead systems and follow-up pipelines in GoHighLevel and CRM so leads don't go cold.
Email and SMS
Klaviyo flows and campaigns that turn a list into a dependable revenue channel.
Experience
Sales and Marketing Manager
Thomas Kuoh Photography
- Managed end-to-end marketing operations for a luxury real estate and architectural photography company.
- Used GoHighLevel to onboard new clients and build lead generation systems and pipelines.
- Coordinated designers, developers, photographers, and content creators to deliver marketing projects on schedule.
- Planned website updates, landing pages, and promotional campaigns.
- Managed Facebook, Instagram, and email marketing campaigns.
- Developed marketing systems that streamlined campaign execution and improved collaboration across teams.
FB Media Buyer
Serge Creator Studio
- Planned, launched, and optimized Facebook and Instagram ad campaigns across multiple client accounts.
- Managed ad budgets and bidding strategy to improve cost per result and overall return on ad spend.
- Built and tested audience segments, creatives, and ad copy to identify top-performing combinations.
- Monitored campaign performance daily and adjusted targeting, budgets, and creatives based on data.
- Reported on campaign performance and translated results into clear, actionable recommendations for clients.
Marketing Assistant
US Fireplace Store
- Supported sales operations and customer relationship management.
- Managed Google and Facebook/Meta ad buying campaigns to drive leads and sales.
- Assisted with process improvement and marketing coordination.
- Supported team coordination and administrative operations.
Bachelor of Arts
Mass Communication
Toolbox
Skills
- Meta Ads media buying
- Creative strategy and campaign development
- Lead generation and funnel building
- Growth hacking and user acquisition
- Marketing funnel audits and optimization
- Community building and management
- Conversion rate optimization (CRO)
- Short-form video strategy (TikTok, Reels, Shorts)
- Personal branding and LinkedIn strategy
- Content calendar creation and management
- UGC and creator partnerships
Tech stack
- Meta Ads Manager
- Canva
- CapCut
- ChatGPT / AI creative tools
- GoHighLevel
- WordPress / Elementor
- HubSpot
- Apollo
- Clay
AI-built projects
Built with
- Gemini ideation and content drafting
- Claude content, copy, and structuring
- Gamma supporting decks and visual assets
- Cursor code edits and refinement